Information We CollectWe collect two general types of information from users: personal data (such as names and e-mail addresses); and aggregate data (such as information about traffic patterns on this site; for example, how many users log into this site on a daily basis).
Personal DataPersonal data is collected when users provide information to Us, for example in registering for electronic newsletters or other membership services, in answering surveys, purchasing items from the Store, registering to bid on items available at an online auction, and/or registering for contests and other promotional opportunities provided by Us. When you register or request information on this site, We generally need you to provide your name, e-mail address, mailing address, day phone number and credit card information (only when ordering products at the Store), as well as create a username and password. In addition, if you send Us personal correspondence, such as e-mails or letters, We may collect such information into a file specific to you.
Aggregated Information and Usage InformationAggregate information, such as which page users access and information volunteered by users, such as survey information and/or site registration information, is collected through various methods. In the course of using Our site, We also automatically track certain information about you. This information includes the URL that you just came from, which URL you next go to, what browser you are Using, and your IP address. An IP address is a number that is automatically assigned to your computer whenever you're surfing the web. Web servers, the computers that "serve up" web pages, automatically identify your computer by its IP address, and when you request a page from Us, Our servers log your IP address. We do not link IP addresses to anything personally identifiable, so although your session will be logged, you will remain anonymous to Us.
Disclosure of Collected Information to Third PartiesWe do not sell, trade, rent or otherwise provide your personal data to third parties without prior permission from you, provided however, that third parties does not include Our subsidiaries, affiliates, licensees, partners, website hosting partners or other parties who assist Us in operating this site. We may, however, share your data in an aggregate format, as well as aggregate usage information, with third parties for both advertising and promotional purposes. Further, We cooperate with all law enforcement inquires, and with all third parties, to enforce their intellectual property or other legal rights.
Links to Other SitesIt is important to note that this site might contain links to other sites, and that those sites may not follow the same privacy policies as Us. For instance, if you clicked on an advertisement on Store, this might take you away from this site and to an entirely different site. This includes links to advertisers, bicycle dealers, content providers, and business partners, who may use Our name and/or logos as a result of a co-branding or other agreement. These sites may send their own cookies to you, and may collect data and make uses of it that We would not. We do not control these sites or use, or bear any responsibility or liability for them.
SecurityThe security of all personally identifiable information associated with users of this site is of great concern to Us. We implement a variety of security measures to maintain the safety of your personal information. Once We receive your transmission, We use reasonable efforts to ensure its security on Our systems. When credit card information is transmitted, We use SSL (secure socket layer) encryption technology. Any account information you enter on this site is password-protected so that only you can access it. You should not divulge your password or user identification number to anyone. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while We strive to protect your personal information, We can't ensure or warrant the security of any information you transmit to Us, and you do so at your own risk.
We do not and cannot review all communications and materials posted to or created by users accessing Our site and are not in any manner responsible for the content of these communications and materials. We reserve the right, however, to block or remove communications or materials that We determine to be (a) abusive, defamatory, or obscene, (b) fraudulent, deceptive, or misleading, (c) in violation of a copyright, trademark or other intellectual property right of another, or (d) offensive or otherwise unacceptable to Us in Our sole discretion.
Notwithstanding the above, for users who are residents of a member of the European Union or Switzerland, users may submit any unresolved complaints, demands, claims or actions whatsoever related to the EU/US Privacy Shield Framework or the Swiss – U.S. Privacy Shield Framework for resolution by arbitration by the American Arbitration Association ( http://go.adr.org/privacyshield.html; International Centre for Dispute Resolution; A Division of the American Arbitration Association; Case Filing Services; 1101 Laurel Oak Road, Suite 100; Voorhees, NJ 08043; Phone: +1 856 435 6401; Freephone number in the US +1 877 495 4185; Fax number +1 877 304 8457; Fax number outside the US: +1 212 484 4178; Email box: firstname.lastname@example.org). It may be possible for you, under certain conditions, to invoke binding arbitration through the Privacy Shield panel as a last resort. In the event that an issue still cannot be resolved, you may invoke binding arbitration through the Privacy Shield panel. To learn more about the Privacy Shield programme, and to view Trek’s certification, please visit www.privacyshield.gov/.
Users shall be provided with the opportunity to access Personal Information held by Trek through their account portal and their local Country Office to correct, amend or delete any information that is inaccurate. Notwithstanding the foregoing, we are not required to provide such opportunity where the burden or expense of providing access is disproportionate to the risks to the requesting individual’s privacy, or where the rights of another individual would be violated.
Individuals have the opportunity to choose (opt in by consenting to submit) whether their Personal Information will be disclosed to a third party or used for a purpose other than that for which the information was originally collected. Personal Information collected through the warranty registration mechanism is not used for marketing purposes unless the User opts in.
Trek’s accountability for personal data that it receives under the Privacy Shield and subsequently transfers to a third party is described in the Privacy Shield Principles. In particular, Trek remains responsible and liable under the Privacy Shield Principles if third-party agents that it engages to process the personal data on its behalf do so in a manner inconsistent with the Principles, unless Trek shows that it is not responsible for the event giving rise to the damage.
If you have any questions about our privacy practices or our implementation of the Privacy Shield Privacy Principles, please contact the Human Resources Director, Trek Bicycle Corporation, 801 W. Madison Street, Waterloo, WI 53594. .